Contact tags are used if you want to include contact details like name, email address, phone, fax etc. in the email. We can use contact tags present in the content editor. We have five default fields in the account i.e. Email, First name, Last name, Phone and Fax. So you will find contact tags for these fields in the content editor.

Apart from these 5 default contact tags, the editor will also display tags for each custom field present in your Maropost Account. These tags can be used in the content, hyperlink URL’s and the subject line of the campaign.

1. {{}} – This tag will show the contact’s email address in the email.

2. {{contact.first_name}} – It will show the contact’s first name in the email.

3. {{contact.last_name}} – This tag will show the contact’s last name in the email.

4. {{}} –  It will show contact’s phone number.

5. {{contact.fax}} – It will show the contact’s fax number.

You can set default value for the “First name” and “Last name” default fields on the field index page. This will add these values for the contacts who’s first name or last name is not present This is useful while using {{contact.first_name}} and {{contact.last_name}} tags in content or subject line of campaigns since it will be replaced by the default value stored for these 2 fields. For more details, kindly check the “Fields” section.