WebTracking refers to track event(s), visitor(s), information associated with the end user(s)/visitor(s). It can also be related to sending information from one CRM to another. Web-tracking can be applied to many different platform to track values.

We provide the leverage to integrate with as many website(s), track events performed on a webpage(s). We can track random visitors and info related to them and based on that we can send campaigns/broadcasts. Web-tracking can be best utilized for tracking activities and public relations.

In order to integrate your web into Maropost please follow the mentioned steps:

  1. Hover the cursor to the (M) logo and then click on “Web” from the drop-down.
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  2. Now, on the page opened hover over Web-Tracking and click on “New-Website”.

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  3. Give a name to the website for the reference.
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  4. An entirely new page will open. The page opened will have three different scripts which will be used for integrating Maropost to the users/clients website.Please find below the briefing for the scripts.
    (i) The first script is used for direct web “Integration” and tracks the page(s) visited, open(s), click(s), and I.P. address for the contacts visiting the website. The time spent by a contact on a particular page can also be tracked using the script.

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    (ii) The second script “Integration with User Interface” helps in tracking the email address, first name, last name (other custom fields created in Maropost), page(s) visited, open(s), click(s) for the contacts visiting the website. Similar to the first script, the time spent by a contact on a particular page can also be tracked.

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    (iii) The last of the three scripts is “Tracking custom events”  which tracks the live actions performed on the website including the email address, first name, last name (other custom fields created in Maropost), page(s) visited, open(s), click(s) for the contacts visiting the website. The time spent by a contact on a particular page can also be tracked.

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    The live event can be like watching a video on the website.

    Embedding the scripts into your web is quite easy. We just need to copy the script from Maropost and paste it to the HTML part of the website. Once both the platforms are connected then the reporting for the same can be fetched through the same website created in Maropost.

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