Tags are the metadata that describes an item. Unlike fields, which are created for the complete account for all contacts, tags will aid in classification of contacts based on the requirements.

Where can you use a contact tag?

Once the tags are successfully created and the contacts are imported into it, we can create segments. Furthermore, we can use tag event trigger and change tag action available under workflows now.

To create a new tag, please follow these steps:

1. Hover your cursor over the Maropost logo and click on ‘Email’. On the campaign index page, hover your cursor over ‘Contacts’ and click ‘Tags’.

2. This will open the tags index page. Hover your cursor over ‘Contacts’ again, and click ‘New Tag’. A pop-up will open, and you can enter the name of the new tag.

Contact Tags

3. The page will be re-directed to the tag index page. From this page, you will be given the option to import contacts into this newly created tag. Hover your cursor over ‘Contacts’, and click ‘Import Tags’. Choose the .csv file and click ‘Import’.

Import tags

IMPORTANT: While importing the .csv file, each contact should have an email, add_tags or remove_tags field. Both add_tags and remove_tags columns should contain comma separated tag names. The difference between add_tags and remove_tags is that add_tag will add the contact into the tag and remove_tag will simply remove it.

**Make sure the tag name you created in Maropost is same as the tag value in the .csv file or the contacts will not be imported**

4. The contacts will be added to the respective tags once the import is complete. There is no limit to the number of tags.

How to create tags in segment:

  1. Hover on ‘M’ logo and click on ‘Emails’. Hover over ‘Segments’ and click ‘New Segment’.
  2. Give a name to the segment and click on ‘Add new rule’. Select ‘Tags’ in the drop down list.
  3. After selecting ‘Tags’, you will be shown a new drop-down menu which has the following options; is equal to, is not equal to, contains, does not contain, starts with, ends with.

Tags in segments

4. After selecting any of the options, you can enter the created date and then save the segment.

How to use tags in automation:

  1. There is ‘Tag Event’ trigger in the workflow. If we create a workflow based on the ‘Tag Event’ trigger, it will trigger the workflow as soon as a new contact gets added to the tag or if a contact is removed from the tag.
  2. ‘Change Tag’ element under ‘Actions’ will change the tags of the contacts involved in the workflow.