People are spending more time on their mobile devices than ever before, and with the increasing pace of modern life, mobile devices are helping people have access anything and everything available on the internet at their fingertips.

Looking at this emerging trend, it is quite clear that mobile phones are extremely important to the future of marketing. So utilize Maropost’s advanced mobile features to gear up your mobile marketing strategies and reach a whole new audience.

Maropost Marketing Cloud provides two offerings for mobile messaging:  SMS (also known as Text Messaging) and Mobile App Messaging.

To access Maropost’s mobile features, follow these steps:

  1. Hover your cursor on Maropost logo, then click on “Mobile.”
    Access
  2. You’ll then be able to select either “SMS” or “Push.”

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SMS

Maropost Marketing Cloud’s SMS feature allows you to send marketing content to contacts who have opt-ed in to receive these types of text messages.

NOTE:  SMS is the only feature in Maropost Marketing Cloud that requires an additional cost to you.  To learn more about these costs, send your inquiry to Sucess@maropost.com.

The SMS feature lets you create and schedule a text message to be sent to a list of cellphone numbers that you upload into the platform.  It is expected that you have received express consent from the cellphone owners prior to uploading the file.

Recipients of your text messages in the United States and Canada will see the messages as coming from a short code (a 5 or 6-digit number).  Recipients in other countries will see the messages as coming from a long code (a country-specific number that looks like a cellphone number).  Maropost Marketing Cloud uses a pool of short codes and long codes that are shared among all clients and the codes rotate with each message send.  If you want to have a short code dedicated to your account such that your messages are seen as always coming from the same 5 or 6-digit number, contact Success@maropost.com for more details.

Read more about SMS

Mobile App Messaging

Mobile App Messaging allows you to send messages that display on smartphone screens of those who have installed your mobile app.  To comply with requirements for listing in the app stores, your mobile app must implement a feature that users can select to receive or not receive notifications.

There is no charge to send mobile app messages to your mobile app owners.  The cost is included in your contract.  You will, however, be required to build your mobile app using Maropost’s Mobile SDK in order to send messages from Maropost Marketing Cloud to your mobile app owners.

You have the flexibility to create and schedule broadcast mobile app messages within the application or to send triggered transactional messages via the API.

Read more about Mobile App Messaging